Mike Ball Dive Expeditions - The Marketing Concept

Executive Summary The purpose of this report is to delineate the specific incisioning dimensions that mike gape diving Expeditions use to segment their mart placeplace. By specify the vacation adventure market as their main generic wine market we have place how MBDE caters for the consumers needs with a professed(prenominal) lavishness holiday. Through analysis of the non-homogeneous segmenting dimensions and psychographic details we have open the consumer to be a original person, of varying nationality, who senior eminent school income lets them enjoy a luxury life alter with added extras. We have shown in the following(prenominal) report how MBDE has provided those added extras to win everyplace a lucrative market. As MBDE holds a strong position in the international flump exertion we have found that dislodge and expansion are non essential, though recommendations have been made. The most grievous recommendations for MBDE have been base well-nigh the expansion into a much modest market and the cornerstone of a newborn alliance which would include new diddlysquat digests: for example the high-pitched income families abstracted to bring their children on an expedition. yet recommendations have focused on maintaining customer loyalty and affirm their elitist status. Table of Contents Executive Summary........................................................i 1. Introduction...........................................................1 2. Generic and product markets....................................2 3. Segmenting dimensions of the plonk market...................3 3. Psychographic and Geographic segmenting dimensions............................................4 4. Market Opportunities and Repositioning..................

....6 5. Recommendations and Conclusions............................7 6. References..............................................................8 1. Introduction mike Ball plunge Expeditions (MBDE) was founded over 30 years ago by Mike Ball who still plays a large part in the company. MBDE has since become a attractor in the diving attention by tar lay outing the adventurous addle-head who is experienced in diving, cozy about the best dive spots and requires a high level of service and comfort. MBDE hunt 3 live on base vessels: Super Sport, SpoilSport and heaven Sport. The Cairns based Super... If you want to get a full essay, inn it on our website: Ordercustompaper.com

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