Segmentation Variables

Geographic divider In this case, the urban population impart be discussed. The table be pitiful expresss the urban population of France from the course of instruction 1936 to 1999. In 1999, the urban population in France was 44.2 million people, which show an profit of 2.3 million comp atomic number 18d to 1990. The urban ground occupied much than 100,000 settle kilometres in 1999, expanding 10,000 square kilometres compared with 1990. between the year 1936 and 1999, the population of towns has doubled, increase from 22 million inhabitants to 44 million (Measuring Urbanisation in France). The reason for this increase of urbanization could arise from the fact of migration from countryfied areas in France (appendix 2). Due to this, more and more consumers are non interested in huge-size simple machines because it is not practical to be use due to space constraint. broken gondola cars or superminis are best-selling(predicate) in urban cities in France because it is mor e convenient to commence parking spaces due to luxuriously density of population. Apart from that, supermini car like Myvi for example, is equipped with 86-horsepower, which is nice for performance in the urban center with a earn speed of 106 mph (Nunez 2006). Thus, Perodua would do surface in this geographic surgical incision because of the supermini models that they already have; Kancil, Myvi and Kelisa.

demographic Segmentation In this segment, the variables that would be discussed are income, family size and brotherly social class. Superminis are considered to be a cheaper car compared to other segmen ts in the car industry like luxury cars, MPV! s, SUVs, etc. Therefore, low income class and middle income class would be the tar piddle market. This is because they could succumb to debase Peroduas selection of cars that ranges from £7,799 to £8,499 for its Myvi model (Nunez 2006) and £1,100 to £2,000 for its Kancil model (Enright 2004). Customers in this segment no longer need to buy utilise cars and potful owned a brand new car gibe to their affordability. Hence, Peroduas models were built for budget motoring....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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