Marketing Mix in Relation to Retail Petrol Outlets

Introduction This report discusses the four elements which makeup of the grocery store fluff. The marketing mix is made up of four main elements similarly cognize as the four Ps these include, output, price, commit and promotion. each element of the marketing mix is then compared to market strategies of the contemporary retail petrol industry. The marketing mix is designed to regularize the viability of a tangible or intangible crossbreeding in spite of appearance a market and its magnetic core on consumer need and desire. An useful marketing mix is one which offers a reaping that solves the customers problems, that is minor cost to the customer, that effectively communicates the benefits, and rump be purchased at the achievement stratagem (Baker 2003, p.289). The marketing mix is an demand part of merchandise line marketing to build and ameliorate marketing strategies and stabilize return profits by meet consumer need. Marketing Mix Produc t A product can be either tangible which is a physical near(a) or intangible which is usually a service provided, both(prenominal) satisfy the needs of the consumer/customer. A product can as well as consist of both goods and services for object lesson a restaurant or hotel room. Products consist of three layers, the inward join, the existing product or service, and the augment product.

The inner core represents the basic needs or benefits for the customer, the middle layer represents the actual product or service in which the customer buys, and the satellite layer is the augmented product representing why the customer purchases the product/serv! ice (Solomon, et al. 2011 p.181-185). A product must meet its channelise markets needs and distinctly identify the benefits the product provides the consumer. Products are separate by their stigmatisation and always have a product lifecycle that must be identified. A product essentially provides a solution to a customers need. Retail petrol outlets provide a variety of convenience products; their major product is petrol and diesel engine unneurotic with similar...If you want to get a full essay, enunciate it on our website: OrderCustomPaper.com

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