Visual Merchandising

optical Merchandising Visual Merchandising is very grave because the first impression of the product or line on the node is by opthalmicizing. If the impression is positive then customers attract to the stash away. A store must have the inviting appearance to the customers. Objectives of Visual Merchandising Objective of visual merchandise is to attract the customers to your business in order to sell the merchandise. The principal(prenominal) objective is to benefit the customers feel comfortable and eager to buy. Essential of Visual Merchandising * intragroup FloorDesignand Display. * Space and Signage. * window Display. as wellls determination for Visual Merchandising Audio-Visual Displays. * Decoration and Props. * Signage and Graphics. The presentation in visual trade falls into two categories mainly 1. out-of-door Presentations. 2. Interior Presentations. Exterior Presentations The arithmetic mean of a store is a major determinant for a customer. erect exterior pre sentation attracts heed, creates interest and invites the customer into business. It involves exterior signs, banners and window display. Exterior Signs A store sign is its signature which tells the customers that what type of the business and what it sells. In less than 10sec the sign must attract attention.Banners Banners are used to gross revenue promotion. It should be very colorful and eye catching. Window Display or so products should be placed on a stores window. Window display should attract attention, create interest and invite people into the store to purchase goods. New displays indicate new up-to-date merchandise is available. Interior Presentations An other(a) way of the merchandising is through interior display that in effect show merchandise to the customers. The purpose of doing this is to develop interest for the merchandise. It involves color ascendent and images, lighting, props and fixtures. Researchers found that 64. % of all purchase decision was made inwar dly a store. Three goals of store are- 1. Motivate the customers to spend money 2. protect the image of the store 3. Keep expenses to minimum food colour and Lighting Color in a display can catch eye and make people pause and look. The overall color combination can impress the atmosphere of a store. Lighting is essential in calling attention to merchandise in a display. Customers eye is draw automatically to the brightest area. Props and Fixtures A display prop is not for sale, it is beneficial used with a product in a display to sort out the function of the product being sold.Merchandise and Fixture Display Recommendations Goods can be effectively displayed on a variety of fixtures such as tables, cubes, racks and other display cases. Movable shelves from all sides used in self-service sell stores to display merchandise. They can be lined up in stores as grocery or hardware stores. Errors Commonly Occurring in Display * Too much merchandise * Too little merchandise * Too um pteen props * Poorly selected props * Display changed to seldom * Limited or no display budget * Lack of attention to detail