Good Food Industry :: essays research papers

GOOD FOODS INCORPORATEDGood Food, Incorporated (GFI) is a company founded on the belief that children can grow up fitter and live yearner if they are fed a natural, nutritionally balance diet nonplusle earlier in life. GFIs goal is to extend awareness of this tie in between diet and wellness.Good Food sedulousness was a start up business with three principals presently come to in its maturement. GFIs principals have seeked and developed a line of strange childrens victuals products based on the holistic health concept. The holistic concept, which health nutriment consumer determined was widely accepted among full-grown consumers of health provenders, was new to child-care field. thereof GFI planned to take advantage of the opportunities for mart development and penetration that its principals were reassured exists. GFI also believed that the existing baby- food industry paid nevertheless cursory precaution to providing last quality, nutrition products, and that the limited number of authentically healthy and wholesome baby foods created a market void that GFI could successfully fill.Market exploreDuring its market explore phase, GFI engaged Vick Product sales Research heap as its marketing and advertising consulting company. Vick prepared reports on industry trends for the tralatitious childrens food industry and healthy food industry.Vicks market research showed that the United States was entering a mini baby holla that would increase the potential market base for its products. health food products would climb up the market place primarily through the health food stores and nature food centres in major supermarket chain stores, ab initio in the northwesterly and California. Acceptance of the GFI concept in these areas would enable The society to expand to a national market. Market DefinitionGFI planned to reckon its efforts to the sale of its health care products through the health food sell outlets and natural food centr es located within major supermarkets. Geographically, the company would initially direct its efforts in two key areas Northeast, especially around bran-new York City and oddly in the Reno, Nevada and Sacramento, California area. Both areas had a high concentration of adult health food consumers who GFI had found, through market research and analysis, to be close receptive to health concepts for children.According to this market research the specific guide markets that GFI would approach through these outlets wereParents who were concerned about their health and their childrens health and who thus demand higher quality and to a greater extent nutritionally lanced foods and products.Operators of child-care centres who give up meals to children.Good Food Industry essays research document GOOD FOODS INCORPORATEDGood Food, Incorporated (GFI) is a company founded on the belief that children can grow up healthier and live longer if they are fed a natural, nutritionally balanced di et starting earlier in life. GFIs goal is to increase awareness of this link between diet and health.Good Food Industry was a start up business with three principals presently involved in its development. GFIs principals have researched and developed a line of unique childrens food products based on the holistic health concept. The holistic concept, which health food consumer determined was widely accepted among adult consumers of health foods, was new to child-care field. Hence GFI planned to take advantage of the opportunities for market development and penetration that its principals were confident exists. GFI also believed that the existing baby-food industry paid only cursory attention to providing high quality, nutrition products, and that the limited number of truly healthy and nutritious baby foods created a market void that GFI could successfully fill.Market ResearchDuring its market research phase, GFI engaged Vick Product Sales Research Corporation as its marketing and ad vertising consulting company. Vick prepared reports on industry trends for the traditional childrens food industry and healthy food industry.Vicks market research showed that the United States was entering a mini baby boom that would increase the potential market base for its products. Health food products would approach the market place primarily through the health food stores and nature food centres in major supermarket chain stores, initially in the northwest and California. Acceptance of the GFI concept in these areas would enable The Company to expand to a national market. Market DefinitionGFI planned to direct its efforts to the sale of its health care products through the health food retail outlets and natural food centres located within major supermarkets. Geographically, the company would initially direct its efforts in two key areas Northeast, especially around New York City and particularly in the Reno, Nevada and Sacramento, California area. Both areas had a high concent ration of adult health food consumers who GFI had found, through market research and analysis, to be most receptive to health concepts for children.According to this market research the specific target markets that GFI would approach through these outlets wereParents who were concerned about their health and their childrens health and who thus demand higher quality and more nutritionally lanced foods and products.Operators of child-care centres who provide meals to children.