'Bank of America case analysis Essay\r'

'Problem literary argument\r\nThe main problem in this case is that whether fix of America add the complicate app and add more than modern features or not. If they add the new complexity application, it could cost lot of money, and it could also give their users several(prenominal) negative effect. Like the case described â€Å"it is indecipherable if users were ready to sign up for mortgages or denotation cards on their active phones.” BofA concerns about(predicate) how the wide awake shoreing affect their customers. Because behavioral factor is very of the essence(predicate) that made people to accept the new things reluctantly or not. From the market survey we know that thither are one-third main reasons that people not to use the mobile beveling: concerns of security, cost of data, less value. So if bank of America want to add their new app or add more futures, they should cope with those three factors at first.\r\nRecommendation\r\nI think bank of America s hould add new apps, because they discharge pop correctment about their customer loyalty and satisfaction, and they push aside further more market share contour line this way. If they didn’t build it, maybe they will cigarette that of other banks. Another reason is that with the development of the intercourse technology, there will be have expert of the customers have their smartphone rather than the regular phones, so it vent away give bank of America more trust to add app for smartphone customers. One of the most reasons for people not using mobile banking is the security concern. So how to improve security on people’s mobile winds has become a very important thing. They can make an immaterial device for their mobile banking. The external device can insert into the headphone knave on smartphone. After the connection, customer should slide their card, and indeed system will be prompted to enter near personal authentication information, and then will se nd a message for their smartphone to pack the verification compute before use the mobile banking to do their note activities. Customer can get this external device for free if they open an account at bank of America. But if they lost it they should pay it for $30 to get another. This external device can make reliable that customers don’t have to worry about security issues. With this security problem solved, BofA will gain more customers and more market shares.\r\n'